Ready to Finally grow beyond Etsy and launch your own standalone website?
Create. Launch. & Flourish is an 8 week DIY Website roadmap for handmade business owners who want to craft a thriving online shop.
Enrollment is currently closed
Click on the button below to be notified when this business-transforming course reopens for enrollment this summer.
You wish someone would just take you by the hand and guide you through each step in order, and answer your questions along the way so that you can create and manage your own shop.
Imagine what it will be like to launch the website of your dreams.
- Send customers to your own URL, where visitors aren’t 2 clicks away from your competitor’s shop and they can experience a fully-branded shopping experience.
- You can spend your weekends at home with your family instead of hauling tables and tents from event to event.
- Enjoy higher profit margins because there are 0 transaction fees.
- Add as many products as you want since there are NO listing or renewal fees.
- Enjoy the security knowing that you own your own platform and the satisfaction of making your own rules.
People will ask who you hired to design your amazing site and you'll say. "Actually, I did it myself."
You want to launch your own thriving ecommerce website, but you’ve got some questions!
“Does every platform cost $30+ per month? How will I make enough sales to justify the expense?”
“Will it be drag-and-drop? Does it have calculated shipping?”
“How do I even get started?”
“This seems like a lot of work, I don’t have a plan to follow”
I know, there can be a lot of questions and confusion if you're creating a website for the first time.
If you don’t have a plan to follow, it can be easy to make some critical mistakes, choose the wrong platform, get off track, and never actually launch your site.
Without guidance and support, it can be difficult to make any progress at all!
That’s why I’ve created my step by step course: Create. Launch. & Flourish!
An 8 week DIY Website roadmap for handmade business owners who want to craft a thriving online shop.
Enrollment for Create. Launch. & Flourish closed on August 24th.
I invite you to download my free guide: the 9 Must-Have Elements on your Handmade Website to be added to the Waiting List for the next time enrollment opens.
Life before launching your own website:
Life after launching your own website:
Create a site that looks great and elevates your brand
Launch a thriving online shop that converts shoppers into customers
Let your handmade business flourish
Website Planning & Setup
Prep and Setup your website the RIGHT way with step-by-step instructions. Get started on the right foot with a website that has speed, security, and backups.
- Get inspired, create your mood board, pick your color palette
- Which pages you need and how to map your Navigation Menu
- The Anatomy of a Website (Front end & Back End)
- How to get a Domain & sign up for Hosting
- How to install & setup a new WordPress Site
Navigate your dashboard like a pro and get to understand the WordPress lingo so you know how to quickly find what you want. Lock down your site with security best practices and keep your site running smoothly.
- WordPress Dashboard Walkthrough
- Configure your site settings
- Learn WordPress lingo and understand plugins
- Secure your website
- Set up automatic backups and know how to restore your site
Pages & Menus
Set up all your pages. Create your navigation menu in a snap.
- Add New Pages
- Set up your Page Hierarchy
- Create your Navigation Menu
Branding & Customization
Design and customize your site to match your branding and really connect with your ideal customers
- What a Theme is & Which Themes I recommend
- Install & Activate your Theme
- Understand Colors for Web
- Convert your color palette to Web Colors
- Customize your theme to perfectly match your brand
Content & Page Layouts
Lay out all your content, text, and images within your pages. Learn to create beautiful page layouts using my favorite page builder tool.
- Learn the best Drag & Drop Page Builder
- Create graphics for your site
- Lay out your text and images
Additional Features & Tech Trainings
Get easy to follow On-screen tech walkthroughs for implementing the most common business website features
- Embed a YouTube video, Google Map, etc
- Add a Blog to your Website
- Add a Contact Form
- Grow your Email List & Add an Opt-in Form
- Connect & Integrate your Social Media Pages
Launch Your Website
Celebrate! Your website is ready for initial launch. Take advantage of my pre-launch checklist and ensure your site is ready to go public. Learn the important ongoing maintenance tasks to keep your site running smoothly.
- Discover 3 Essential Legal Pages you need Before Launch
- Set up Site Stats Tracking (Google Analytics)
- Prep & Perform Pre-Launch Testing
- Maintain your Site & Keep it running Smoothly
Set up Your Shop
Watch easy to follow On-screen walkthroughs for setting up your online shopping cart and checkout.
- How to install an Ecommerce Plugin (WooCommerce)
- Set up your Shop Categories and Subcategories
- Learn to Collect Sales Tax from customers
- Set up your Shipping Method(s) & Payment Gateway
- Create your product listings
- Learn how to Manage & Fulfill your Orders
Support & Community
Not sure what to include on your home page or about me page? No worries! I'll explain the most common pages and the most essential pages you need to launch your site.
Private Student Community
You’ll be supported by a peer community inside a private student-only Facebook group. Utilize this group to share feedback and ask questions.
for Busy Makers
I know you're busy. Even if you're running your business solo, you can do this. The course is comprised of bite-sized lessons so you can find what you need and implement.
The Best Part?
YOU CAN DO THE COURSE FROM HOME, FROM ANYWHERE IN THE WORLD, AND ON YOUR SCHEDULE.
You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection!
The entire program is completely digital. All of the videos, PDF downloads, and lessons are available 24/7 through our private course portal.
And you'll never miss a thing: you can go at your own pace and do the lessons on your schedule.
HOW LONG DOES IT TAKE TO BUILD A WEBSITE?
The honest answer is, it depends on you, your current situation, and the complexity of the website you want to build. The course is designed to be completed in 8 weeks. I recommend you set aside 3-7 hours per week to go through the program and implement the assignments.
You may decide you want to take a few extra months to create and design your perfect website. It’s up to you; there’s no rush!
The great thing about this course is no matter how busy you are, you can do the work in bite-sized chunks that fit your schedule. Remember, you have lifetime access to the program and all future updates!
Why is wordpress the best platform for handmade sellers?
WordPress is the most popular and fastest growing website builder on the web because it is so flexible. You have unlimited possibilities and no limitations to what you can build.
You can start small and simple, with an affordable site and then add on features and premium plugins as you grow. You don't need to spend $30 per month. I'll show you how to get started for as little as $6 per month.
And rest assured, you do not need to know code to use it and make a killer site! I'll show you how to use my favorite drag-and-drop builder so you'll be able to easily create a completely customized site.
There has never been a better time to create and launch your own site.
How long have you been dreaming of your own website?
How long have you been putting it off instead?
- Set yourself up for better profits now before you scale up
- Prepare for the Holiday shopping season now
- Free yourself from Etsy's Transaction Fees + Listing & Renewal Fees
- It's never been easier to DIY your own website
If you wait, you’ll be in the same place you are now. Next year, you’ll wish you had started today! Don’t wait until your next craft show flop or Etsy emergency!
Even if you’re not quite ready to start now,this course will lay the groundwork today so you’ll be ready to take big steps in the future.
wHO IS THIS COURSE FOR?
This course is a great opportunity for you if:
You’re a handmade or small business owner & want a standalone website with online shop or even just a basic website.
You want to grow your business so it could become (or already is) your full-time income.
You want a website that grows with you. You can start small though ($72 for a year - that’s $6/month!)
You want to learn WordPress. You know there’s a little learning curve but having the ability to grow and customize later is worth it.
Your time is precious - you don’t want to waste it researching and building a website by trial and error. You want me to show you exactly how to build your site, start to finish.
A $3,000 website just isn’t in the budget. You’re making sales and you want to invest in your biz, but you’re not quite ready for a custom-developed site yet.
You’ve already done most of the groundwork like: ideal client, branding, creating a great product line that sells, and have good photography.
This course isn't the right investment for you if:
You want to be a blogger and to build a blog only, with income from ads.
You want to build a drop-shipping ecommerce empire and develop a site with thousands of products imported from independent vendors.
Your handmade endeavour is just a hobby or a side hustle and you’re not serious about growth or profit.
Cost is the #1 factor in every decision. You just want a free or very cheap website. Features, Scalability, and Quality aren’t very important.
You need 24/7 phone support. If you really struggle with computer stuff and need to get 1-on-1 support often, you should consider building on Shopify.
You have ZERO time to dedicate to building your site. If you don’t want to prioritize time to build your site, you should probably hire a professional web designer.
You don’t have a logo, branding, or ideal customer. Your product line isn't streamlined for scaling or you're unsure if your products will sell.
You've got two Choices here....
You can keep trying to figure all the website stuff out on your own and hodge-podge together a site that *might* pay off in a few years.
- or -
You can simply follow my step-by-step system, create your own ecommerce site that works, and let your handmade business flourish!
What's holding you back?
"I’m just getting started and feeling overwhelmed!"
Don’t worry. I will walk you through the entire process one step at a time. You can get started even if you don’t have a domain. And if you’re not ready to tackle the shop aspect, I can show you a simple trick so you can still direct traffic to your own website.
"I can’t afford $30+ every
I know, the recurring monthly fees stink and it seems like every feature you need is an extra app (read: more $$ each month). WordPress is different. If you have $75 - $200, you can make that last all year. Plus, there are thousands of free themes and add-ons to get you started.
"I don’t have a lot of time"
That’s OK. Without the pressure of expiring trials and recurring monthly expenses, you can take your time if need be. The lessons in the course are broken down into bite-sized videos and tutorials so you can get in, get what you need, and implement immediately during your pockets of time.
Huge benefits without the huge price tag
Hiring a professional web designer to design and build your website and set up your ecommerce shop would be an investment of $3,000 - $5,000+.
It could be even more if you want a totally custom design or products input for you
Attending an in-person 2-day WordPress Training event would cost about $800 if you account for travel expenses, meals, and a hotel for the night!
This doesn't include hosting or the tools you may want to actually build your site.
By completing this online course, you’ll build your own website and shop for under $600. Total.
Including your hosting for the entire year, easy drag-and-drop builder I use on every client project, a premium theme, plus the support you get from the group!
Meet Your Instructor
My name is Rebecca and I help handmade business owners and Etsy sellers like you DIY their own website so they can reduce their Etsy bills and enjoy better profit margins.
I’ve been a professional web designer since I got my graphic design degree. I used to help all kinds of businesses - until a few years ago. I started making soap and joined a bunch of groups for handmade sellers. That was when I found my people.
NOW I AM DEDICATED TO HELPING ARTISTS, DESIGNERS, AND MAKERS GRADUATE FROM ETSY TO THEIR VERY OWN WEBSITE!
I can’t wait to help you create your website too!
Frequently Asked Questions
What happens when you enroll?
Here's what to expect:
When you click Enroll, you'll be taken to the checkout page. Enter your name and payment info!
You'll receive confirmation and a link to the course portal where you'll create your account login
You'll get instant access to the Welcome Section & Section 1 Lessons inside the course portal.
A welcome email will explain how to request access to join the private student community!